Monique H.Trulson

Led global digital strategy for Omnipod.com and 30+ international market sites, transforming the digital ecosystem into a high-performing, compliant, conversion-focused platform. Built and scaled a specialized digital organization from 4 to 10 professionals.

• Directed global website strategy and roadmap for Omnipod.com — usability, IA, SEO, accessibility, and design.
• Built and led a 10-person digital team across analytics, content, SEO, MarTech, and operations.
• Owned the DTC lead funnel; strengthened customer journeys and conversion performance with UX partners.
• Oversaw digital analytics across website, funnel, campaigns, and inside sales — translating data into strategy.
• Served as commercial lead for the marketing technology stack with CX and Software Engineering.
• Maintained regulatory, privacy, and accessibility compliance across 30+ global markets.

Vision and strategy to accelerate online sales for an FDA-cleared medical device sold through QuellRelief.com, Amazon, and retail partners.

• Reduced Customer Acquisition Cost by 80% through channel optimization and disciplined spend.
• Implemented CRO testing via VWO, Affirm payment options, and Amazon LiveStream to expand reach.
• Managed Amazon Vendor and Seller accounts including paid advertising strategies.
• Resolved critical SEO issues impacting visibility and page speed; led content marketing strategy.

Drove growth of digital presence and interactive marketing — strengthening core channels and segmentation performance.

• Led a team of 7 specialists across email, art direction, and interactive production.
• Reversed a 3,000+/week subscriber lapse rate into 7,500+/week growth via inbound optimization.
• Overhauled triggered email programs end-to-end — wireframes, copy, and program logic.
• Relaunched Paid Search, Paid Social, and SEO programs with a clear performance framework.

Built and led the e-commerce and marketing technology function across email, search, content, UX, analytics, and PM.

• Spearheaded a full overhaul of three e-commerce websites after a failed prior implementation.
• Championed continuous testing via Optimizely and Adobe Target while protecting RPV performance.
• Launched a real-time personalization program using onboarded data across email and paid search.
• Implemented credit card tokenization across e-commerce to strengthen checkout security.
• Built an internship-to-talent pipeline to develop future company leaders.

Owned customer acquisition across online channels for the DTC website and rebuilt the digital reporting foundation.

• Launched the company's social media program across DTC and B2B.
• Re-activated lapsed email and affiliate marketing; evaluated and onboarded new digital channels.
• Built a seasonal promotional calendar from sales and online trend analysis.
• Transitioned social media management into Customer Service for a social-first operations model.

Managed a 4-person staff across multiple divisions; owned performance of 9 web properties spanning B2B and B2C brands.

• Drove 76% YOY web sales growth, 38% lift in visitor loyalty, 21% increase in new-visitor conversion.
• Built online–direct sales synergy via click-to-chat, upsell/cross-sell, and abandoned-cart programs.
• Implemented product reviews on end-user sites to lift purchase confidence and conversions.
• Represented the business on the corporate IT PMO and the Mfg. Alliance E-Business Council.

Managed e-commerce and internet marketing across multiple sites; owned budgeting, forecasting, and vendor coordination.

• Reduced paid search spend by 39% with only a 3% revenue impact — disciplined channel management.
• Launched the company's first social media program on Twitter generating new sales and traffic.
• Designed online partner portals localized for USA, Singapore, Australia, and New Zealand.

Managed website operations for two brands sharing a back-end environment; led redesign and analytics adoption.

• Led a major website redesign to improve conversion and strengthen customer experience.
• Selected and implemented a new web analytics platform and reporting standards.
• Ran customer experience panels online and in person, feeding insights into site design.

Migrated the static corporate site to a dynamically generated experience served by company products.

• Carried the website through four complete redesigns — template coding and graphics.
• Built internal training so other departments could contribute content directly.
• Created specialized applications on the divine Content Server platform for clients and staff.

Webmaster and QA team member building and testing the corporate site through multiple redesigns.

• Coded all pages and produced graphics for two full redesigns.
• Implemented two applications enabling live, interactive remote demos via the web.

Oversaw daily operations of a 3M+ daily-hits weather website; supported satellite groundstation operations in a 24/7 mission-critical environment.

• Coded HTML directly from layouts; completed two redesigns of the public site.
• Acted as AdMaster — scheduled and tracked advertising across INTELLICAST.
• Provided QC for satellite data streams in a 24/7 operations environment.